PONTE1948: “SEE YOU”@ MILANO DESIGN WEEK
The bubbles of the Organic Prosecco Doc will animate the pop-up store of cU, a new line of knitwear created by the designer Diletta Cancellato, at the Fuorisalone from 7 to 12 June 2022.
PONTE1948 announces a new important international partnership that will see one of its most significant labels alongside the innovative knitwear line created by designer Diletta Cancellato and presented during the next edition of Milan Design Week scheduled from 7 to 12 June.
On the occasion of Fuorisalone 2022, cU (read “see you” – acronym for cancellato Uniform) will inaugurate its first pop-up store, @Cariplo Factory in via Tortona 56, designed by architect and art designer Caterina Fumagalli. The exhibition of the entire collection, characterized by garments developed in one size, capable of adapting perfectly to the most varied shapes, ages, genders and physical abilities and produced in a cellulose fiber extracted from wood from sustainable sources through environmentally friendly processes , is conceived immersed in a dreamlike landscape, between flowers and soft pink gold colored islands. The aesthetic result of the project is the result of ongoing research into the accessibility and usability of the spaces that we would like to experience in everyday life. The exhibition was conceived to reflect the philosophy, values and research of the brand within the space, aimed at enhancing the symbiotic connections, which intertwine the natural and the immaterial, the environment and culture, technologies and craftsmanship.
A highly sustainable approach that blends perfectly with the essence of the Organic Prosecco Doc Extra Dry PONTE1948, born with the intention of promoting an agriculture more and more attentive to biodiversity, friend of nature and respectful of the environment. An ethical, genuine and certified wine, which will animate the pop-up and its rich schedule of artistic-cultural contents for the entire duration of the event.