VINITALY 2023: 75 YEARS OF VITICOLTORI PONTE

Vinitaly, Verona 2-5 April 2023
Hall 4 Stand D5

In its seventy-fifth year of activity, Viticoltori Ponte returns to Vinitaly 2023 and presents itself with a solid and forward-looking approach, confirming that it is a constantly evolving company.

Continuously increasing turnover, growth both internally and internationally with the opening of new interesting markets such as the Indian one, the strong push in Asia and in the world monopolies, Canada and Sweden in primis.

More than positive signs that have prompted the Ponte di Piave company to allocate a substantial investment over the next three years for technological innovation, the implementation of production capacity and logistics.

Interesting developments also in the sphere of vineyards with a consistent increase in organic cultivation and the introduction of the Sustainability Certification – Integrated Production National Quality System (SQNPI) – which guarantees the consumer, through the bee logo that will be present on the label, quality and attention to the environment: · food safety of agricultural products · sustainable production methods · worker safety · documented traceability of products · responsible use of resources to respect the environment.

Among the cornerstones of the Cellar there is in fact the importance of biodiversity as an essential element of the terrestrial habitat and for this reason more and more resources are used in the implementation of a viticulture that respects nature and is sustainable. The use of renewable energy sources, knowledge and respect for the different soils, the selection of vines for the enhancement of the territory and the monitoring of the vineyard ecosystem are the starting point and the key to obtaining excellent results. minimal environmental impact.

Confirming this, the upgrading of the photovoltaic system which will soon pass from the previous 500 kWh to exceeding the MegaWatt and the integration of the BIO line with the newborn Pinot Grigio DOC delle Venezie Biologico and Merlot IGT Veneto Biologico, already winners of a prestigious award for their innovative characteristics, which join the already well-known Organic Prosecco DOC, all of the flagship PONTE line.

Continuing on the product axis, two important Choose brand novelties that will be unveiled as a world preview during the fair.

Communication also assumes an increasingly important role for the company which in 2023 signs a campaign with a strong impact in the press and, for the first time, on national television, supported by an intense social activity that is even more effective thanks to the recent opening of profiles Linkedin and TikTok which join the already active Facebook, Instagram and the YouTube channel.

On the events front, the series of appointments “Aperitifs at the Winery” continues with great success. Promoted by Viticoltori Ponte with the aim of stimulating aggregation and spreading culture, it recently stood out for the participation of the psychiatrist and essayist Paolo Crepet, of the actor Kabir Bedi, of the President Luca Zaia, of the influencer Canal il Canal, and has many new meetings planned with other prominent personalities from the world of politics, publishing, science, sport, art and entertainment.

Finally, a series of events on an international scale and a special bottle in limited edition to celebrate the 75th anniversary of the winery are being defined.